Is Your Discount Strategy Working?
A good discount strategy can help optimize P&L performance. Increased revenue, market share, and unit volume sales. It is not uncommon for businesses to put a blanket discount in place and call it a day. The impact of an unmanaged discount strategy: An unmanaged discount strategy can be incredibly expensive. For example, for a one dollar discount, it is a direct reduction in profit - 1:1. Even worse, it is a greater impact to your margin. Let’s use a simple transaction where